Moab UTAH
Working with the Moab Chamber of Commerce on this project was a fun and creative process. From designing a brochure that showcases local activities to creating merch like a Utah map, long-sleeve t-shirts, tote bags, and stickers, every detail was thoughtfully crafted.
Choosing a color palette that reflects Moab’s natural beauty and selecting fonts with textures inspired by the famous arches tied the designs together. Using InDesign, Illustrator, and Photoshop, I was able to create materials that captured the unique vibe of Moab.
This hand-drawn map of Utah was carefully crafted to be the perfect keepsake, capturing all the places you explored. Staying true to the project’s color palette and fonts, it lets you take a little bit of Utah home with you. Finished in Illustrator, the map has a rustic feel that adds to its charm, making it a beautiful memento of your adventures.
Map of UTAH
This brochure features a vibrant mix of oranges and blues, inspired by Moab’s iconic orange arches and bright blue skies. Highlighting all the fun activities in the area, the design feels lively and inviting. Through bold imagery and color, it makes readers excited to explore Moab even more after flipping through the pages.
MOAB brochure
This set of three stickers is the perfect way to remember your time in Moab. One features the brand’s logo, another highlights the state of Utah, and the third showcases the iconic Moab arch. Whether you stick them on your water bottle, laptop, or anywhere else, these stickers are a fun keepsake from your adventure.
STICKER Collection
This long-sleeve t-shirt, featuring the brand’s logo, is the perfect keepsake from your adventures. Not only is it a stylish reminder of your time exploring Moab, but it’s also something you can wear to keep those memories alive long after the trip is over.
Long-Sleeve T-SHIRT
This tote bag showcases the Moab Utah logo, making it a perfect memento of your time exploring the area. Stylish and functional, it’s great for everyday use while reminding you of the beauty and adventure that Moab has to offer.
Moab Logo TOTE BAG
This tote bag features a unique design with the word “Utah” cleverly shaped to match the state’s outline. It’s an abstract, eye-catching keepsake that’s not only stylish but also practical—perfect for carrying your belongings while reminding you of your Moab adventures.